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Digital Marketing Specialist

Company: Embark Behavioral Health
Location: Chandler
Posted on: August 7, 2022

Job Description:

If you are looking for purpose and meaning in your work as a Digital Marketing Specialist, then this opportunity is for you!If you want to own and drive a robust paid media strategy, inclusive of social, SEM, display and more, then this opportunity is for you!If you are a self-starter, creative, analytical, organized and want to work on something worthwhile, this opportunity is for you!We are looking for a Digital Marketing Specialist to help manage our paid media vendors and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM). You must also be analytical and good with numbers and larger PPC budgets. This role works closely with the digital marketing team to support and implement high-quality, data-driven decisions.As our main point of contact to our current PPC vendor and future paid media vendors, the Digital Marketing Specialist will manage and support initiatives that will contribute to the goals and success of our digital campaigns. In this role, you will be responsible for designing and executing a multi-channel B2C paid media strategy that will bring focus to the Embark brand and purpose as well as drive engagement, leads, and conversions throughout the marketing funnel. This is a high impact position that will help raise awareness about the youth mental health crisis and make a positive change in the world by connecting us to the clients and families that need our services.The ideal candidate has experience managing lead generation campaigns optimized to qualified lead conversion.Given our Core Value of Trusting Relationships, the relational aspect of our work, and the value of person-to-person collaboration, this Digital Marketing Specialist role is not a remote position. However, Embark offers a hybrid work schedule including a mix of remote working and working in our brand new Chandler office headquarters. This represents a unique opportunity to own all paid channels across a newly developed digital strategy. While doing it for a company with a worthwhile and impactful mission.Come help us tackle our Big Hairy Audacious Goal of leading the way in driving teen and young adult anxiety, depression, and suicide from the all-time highs of today to all-time lows by 2028.Job Duties:Manage, review, and maintain oversight with paid media vendor(s)Tracking KPIs and producing useful reports for managementApply statistics and data modeling to gain actionable business insights and boost lead generationMaintain and develop new partnerships with PPC ad platforms and vendorsFind ways to reduce risk of click fraudKeep abreast of PPC and SEM trendsSend weekly summary reports for stakeholdersWork with team on new campaign and paid media strategiesQualifications:2-5 years of experience with paid media and digital customer acquisitionMinimum 1-3 years of experience with Google Ads and Google AnalyticsGoogle AdWords Certified (preferred, not required)Exceptional organizational and communication skills requiredWorking knowledge of Microsoft Excel requiredExperience in all aspects of digital marketing, including Paid Social Ads and PPC (Google and Bing)Proficient in MS Office (particularly Excel)Excellent communication skillsAnalytical thinking with strong math skillsWHAT DOES EMBARK OFFER YOU?Competitive salaryComprehensive Benefit Program that includes medical insurance with a generous company contribution towards a high deductible plan, dental insurance, vision insurance, voluntary life and AD insurance, long-term disability, 401K with company matching, and paid maternal leave.Company Paid Holidays plus a PTO accrual schedule.Embark is an Equal Employment Opportunity Employer. Embark is committed to enriching the therapeutic and healing experience it offers through the diversity of its employees and community. Embark seeks to recruit and support a broadly diverse staff who will contribute to the organization's excellence, diversity of viewpoints and experiences, and relevance in a global society.

Keywords: Embark Behavioral Health, Chandler , Digital Marketing Specialist, Advertising , Chandler, Arizona

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