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Sr. Marketing Specialist - Paid Media

Company: Insight Enterprises, Inc.
Location: Chandler
Posted on: November 26, 2022

Job Description:

Sr. Marketing Specialist - Paid Media

Chandler, AZ, US

Requisition Number: 89330

As a Sr. Marketing Specialist - Paid Media for the Technology Digital Marketing and Operations team at Insight, you will be responsible for leading, planning and executing strategic multi-channel advertising campaigns, that align with Insight's sales and marketing goals, as well as collaborating with cross-functional teams to build data-driven paid media plans that deliver Return on Investment (ROI). You will act as the main point of contact for the communication and implementation of paid media marketing campaign tactics. In addition to paid media knowledge, you should understand creative development and A/B testing of creative assets and ad copy.

As a Sr. Paid Media Specialist, you will:

* Immerse yourself in our technology business at Insight from day one, understanding Insight's goals for the business and the strategic direction of our partnerships with key manufacturers

* Strategize, implement, and optimize ongoing advertising campaigns across programmatic, social, search and other advertising platforms.

* Become a subject matter expert on technology trends and risks within advertising in a B2B environment

* Support other advertising teammates with knowledge sharing and lead team trainings for best practices, processes, and execution in advertising

* Drive effective execution of the advertising strategy while meeting key timelines and KPIs

* Provide ongoing feedback/reporting to make necessary optimizations and adapt to changing market conditions

* Provide recommendations around areas of new opportunity and potential budget and channel investments

* Collaborate with cross-functional marketing team to provide advertising recommendations that meet Insight and partner goals

* Manage advertising invoices and work with our internal accounting team to maintain budgets

Minimum Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


* BS/BA in Business, Marketing or other related field

* Minimum 3-5 years of experience in an advertising role

* Intermediate proficiency in Microsoft suite of collaboration tools (Outlook, Teams, Sharepoint, etc.)

Advertising planning and execution

* Demonstratable knowledge of paid advertising marketing channels, tactics, and best practices

* Demonstratable experience creating advertising strategies and campaigns

* Ability to manage multiple projects with competing deadlines at once

* Ability to communicate with project-stakeholders and different advertising agencies

Industry knowledge and business acumen

* Understanding of B2B marketing and sales approaches

* Understanding of how to effectively market hardware solutions

* Elementary understanding of trends, risks and dependencies of the B2B technology market

* Ability to perform market research, analyze and turn data into actionable insights

Results oriented/Decision-making

* Create and meet deadlines while managing time efficiently and prioritizing in a fast-paced environment

* Ability to work cross functionally with teams to achieve deliverables.

* Ability to pivot plans when needed to meet desired goals.

* Experience using analytics and metrics to help guide team and drive towards quarter over quarter improvements in the performance of demand generation efforts.

* Self-starter with exceptional aptitude for understanding complex technical concepts, ability to follow through and lead others.

Effective communication

* Articulate communication skills, both written and verbal

* Ability to adapt your communication style to any audience

* Professional communication at all times

* Ability to remain positive during stressful situations

Relationship building

* Highly collaborative work style

* Ability to lead through influence and collaboration

Operational excellence

* Implement and follow process that support a quality teammate or client experience

Preferred experience

* Technology experience preferred

* Business-to-business marketing experience preferred

* Experience marketing for hardware vendors is a plus

* Experience working in matrixed organizations is a plus

* Experience and knowledge of marketing and project management software such as Workfront, Marketo, Adobe Analytics, Power BI, etc. is a plus

* Google AdWords or Facebook Certification is a plus

The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.

Today, every business is a technology business. Insight Enterprises, Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions and services to maximize the business value of IT. As a Fortune 500-ranked global provider of digital innovation, cloud/data center transformation, connected workforce, and supply chain optimization solutions and services, we help clients successfully manage their IT today while transforming for tomorrow. From IT strategy and design to implementation and management, our 11,000 teammates help clients innovate and optimize their operations to run smarter. Discover more at

* Founded in 1988 in Tempe, Arizona

* 11,000+ teammates in 19 countries providing Insight Intelligent Technology Solutions for organizations across the globe

* $8.3 billion in revenue in 2020

* Ranked #409 on the Fortune 500, #15 on the CRN Solution Provider 500, 2020 CRN Innovator of the Year Award

* 2020 Intel Innovation Partner of Year, 2020 Microsoft U.S. Partner of the Year and Worldwide Customer Experience Partner of the Year

* Ranked #7 on the 2021 Fortune World's Most Admired Companies (Information Technology Services industry), #70 on the Fortune 100 Best Workplaces for Diversity, #296 on Forbes World's Best Employers (#27 within IT), and #5 on the Phoenix Business Journal 2020 list of Best Places to Work

* Signatory of the United Nations (UN) Global Compact and Affiliate Member of the Responsible Business Alliance

Today's talent leads tomorrow's success. Learn about careers at Insight:

Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.

Posting Notes: Remote -- United States Minor Outlying Islands (US-UM) -- United States (US) -- Marketing, Communications -- None -- US - Chandler,AZ; Remote --

Nearest Major Market: Phoenix

Job Segment: Advertising, SEM, Channel Marketing, Media, Marketing

Keywords: Insight Enterprises, Inc., Chandler , Sr. Marketing Specialist - Paid Media, Advertising , Chandler, Arizona

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