Digital Content and Experience Strategist / Digital Marketing
Company: Children's Hospital Los Angeles
Location: Glendale
Posted on: May 8, 2024
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Job Description:
NATIONAL LEADERS IN PEDIATRIC CARE
Ranked among the top 10 pediatric hospitals in the nation,
Children's Hospital Los Angeles (CHLA) provides the best care for
kids in California.
Here world-class experts in medicine, education and research work
together to deliver family-centered care half a million times each
year. From primary to complex critical care, more than 350 programs
and services are offered, each one specially designed for
children.
The CHLA of the future is brighter than can be imagined.
Investments in technology, research and innovation will create care
that is personal, convenient and empowering. Our scientists will
work with clinical experts to take laboratory discoveries and
create treatments that are a perfect match for every patient. And
together, CHLA team members will turn health care into health
transformation.
Join a hospital where the work you do will matter-to you, to your
colleagues, and above all, to our patients and families. The work
will be challenging, but always rewarding.
It's Work That Matters.
Overview
PLEASE NOTE:
This position is remote, however, a primary residence in California
is required prior to starting at CHLA. All applicants that reside
outside of California must be willing to relocate.
Purpose Statement/Position Summary:
The Digital Content and Experience Strategist, under the direction
of the VP, Chief Marketing and Communication Officer, and the
Director, Digital Marketing, the Digital Marketing team will
innovate and improve digital channels and products and deliver them
to patients, families, consumers and clinicians and other end-users
through multiple digital channels.
The Digital Content Strategist plays a pivotal role in shaping the
hospital's digital narrative. This individual will spearhead the
development and management of compelling, SEO-optimized content for
CHLA's website, directly influencing how the hospital's services
and expertise are presented to the public. Working in close
alignment with the Strategic Marketing and Communications teams,
the Digital Content Strategist will delve into high-impact website
sections including, but not limited to, doctor profiles, service
line content, locations, and detailed descriptions of areas of
care, conditions, and treatments.
The role demands a deep understanding of digital content trends,
audience engagement strategies, and the ability to craft narratives
that resonate with diverse audiences. By focusing on SEO-first
content creation, the strategist ensures CHLA's online presence is
not only informative and engaging but also reaches a wide audience
through improved search engine rankings. The Digital Content
Strategist's vision and execution will significantly contribute to
CHLA's reputation as a leader in children's healthcare, making this
role crucial in driving the hospital's digital marketing
initiatives forward.
Minimum Qualifications/Work Experience:
Required:
--- Minimum of 3 years of experience in digital content creation
and strategy.
--- Proven experience in SEO and web content optimization.
--- Familiarity with content management systems and digital
marketing tools.
--- Must love writing and creating content.
Preferred:
--- Health care experience preferred.
Education/Licensure/Certification:
Required:
--- Bachelor's degree in digital design, business, marketing,
engineering, computer science, or related field.
Preferred:
--- Master of Business Administration, Healthcare Management,
Public Health or Product Development
Pay Scale Information
USD $80,288.00 - USD $144,518.00
CHLA values the contribution each Team Member brings to our
organization. Final determination of a successful candidate's
starting pay will vary based on a number of factors, including, but
not limited to education and experience within the job or the
industry. The pay scale listed for this position is generally for
candidates that meet the specified qualifications and requirements
listed on this specific job description. Additional pay may be
determined for those candidates that exceed these specified
qualifications and requirements. We provide a competitive
compensation package that recognizes your experience, credentials,
and education alongside a robust benefits program to meet your
needs. CHLA looks forward to introducing you to our world-class
organization where we create hope and build healthier futures.
Children's Hospital Los Angeles (CHLA) is a leader in pediatric and
adolescent health both here and across the globe. As a premier
Magnet teaching hospital, you'll find an environment that's alive
with learning, rooted in care and compassion, and home to thought
leadership and unwavering support. CHLA is dedicated to creating
hope and building healthier futures - for our patients, as well as
for you and your career!
CHLA has been affiliated with the Keck School of Medicine of the
University of Southern California since 1932.
At Children's Hospital Los Angeles, our work matters. And so do
each and every one of our valued team members. CHLA is an Equal
Employment Opportunity employer. We consider qualified applicants
for all positions without regard to race, color, religion, creed,
national origin, sex, gender identity, age, physical or mental
disability, sexual orientation, marital status, veteran or military
status, genetic information or any other legally protected basis
under federal, state or local laws, regulations or ordinances. We
will also consider for employment qualified applicants with
criminal history, in a manner consistent with the requirements of
state and local laws, including the LA City Fair Chance Ordinance
and SF Fair Chance Ordinance.
Qualified Applicants with disabilities are entitled to reasonable
accommodation under the California Fair Employment and Housing Act
and the Americans with Disabilities Act. Please contact CHLA Human
Resources if you need assistance completing the application
process.
Diversity inspires innovation. Our experiences, perspectives and
backgrounds allow us to better serve our patients and create a
strong community at CHLA.
Digital Marketing
Keywords: Children's Hospital Los Angeles, Chandler , Digital Content and Experience Strategist / Digital Marketing, Advertising , Glendale, Arizona
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