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Paid Search Strategist - Higher Education

Company: Banner Edge Media
Location: Scottsdale
Posted on: August 20, 2019

Job Description:

** This position requires at least three years of SEM experience specifically within the higher education vertical. If you do not meet this requirement, please do not apply. **-- Headquartered in sunny Scottsdale, Arizona, Banner Edge Media is a privately owned digital marketing agency with a primary focus on and extensive experience in the higher education space. We partner with colleges & universities nationwide to improve their student acquisition efforts via innovative marketing strategies in the digital space.-- JOB SUMMARY As a Paid Search Strategist within the higher education vertical, you will be responsible for-- launching, managing and paid search campaigns to drive traffic to internally owned and operated higher education lead generation web properties. In this role, you will be responsible for increasing paid search traffic to various education-specific web properties & other content, building a pipeline by generating a large volume of high intent leads weekly, and ultimately assisting the organization in exceeding revenue and conversion goals on behalf of our clients. -- You will lead paid search campaigns to grow web traffic, increase overall conversion rates for clients, increase lead & revenue from our portfolio of websites, increase user engagement, and analyze performance data to make decisions. -- Local candidates are encouraged, but we are open to the right remote candidate as well.-- Paid search experience in the higher education space is required.-- -- -- ESSENTIAL DUTIES AND RESPONSIBILITIES -- Work closely with our marketing & traffic teams to grow paid search traffic to our education we properties. Conduct competitive analysis & research to gain a clear sense of direction. Identify target keywords and provide on-page and off-page recommendations for coding, content, and structure. Contribute a deep knowledge of paid search best practices to support new product initiatives that adhere to compliant and ethical marketing within the higher education landscape. Leverage performance data and other analytics to optimize campaigns.---- Utilize site analysis tools to identify opportunities for optimization. Communication of these recommendations is essential. Create and present detailed campaign performance data to be used to create direction and strategy. Monitor & report the effectiveness of content marketing initiatives, and provide recommendations to increase revenue and performance. Conduct audits to determine effectiveness of current paid search strategies and provide insight & recommendations that will drive improvements via necessary changes. Monitor current industry climate via various outlets & analyze trends in order to drive insight to stay ahead of competing websites. -- QUALIFICATIONS -- Minimum of three years paid search experience in the higher education space with the ability to provide quantifiable past results. A proven track record with measurable results is required. Deep knowledge and direct experience with Google Analytics, Google Webmaster Tools, link research tools, and keyword research tools. Expert knowledge of and experience with Microsoft Excel. Extremely high analytical, problem solving, and quantitative skills. Deep knowledge of Google's various ranking algorithms. Excellent verbal and written communication skills. WHO WE ARE Our agency is--comprised of creative-minded professionals that are dedicated to what we do and who we do it for. We thrive in a rapidly-growing, fast-paced environment and are constantly looking for new opportunities to grow & excel.-- Our passion is assisting colleges & universities nationwide with their marketing efforts acros the digital landscape.

Keywords: Banner Edge Media, Chandler , Paid Search Strategist - Higher Education, Education / Teaching , Scottsdale, Arizona

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