SEO Manager

Company: Keap
Location: Chandler
Posted on: July 31, 2022

Job Description:

With under 400 employees, Keap is a medium-sized business based in Chandler, Arizona, and serves to liberate and empower entrepreneurs, to strengthen families, communities, and economies. When you ask most Keapers, whether past or present their favorite part of working at Keap, the response will have something to do with our people, affectionately known as Keapers.At Keap, we ask that you build connections with your team and/or cross-functional teams. You will create meaningful work that makes a difference in how you develop your career and how you contribute in leading our Sales and Marketing Automation platform that's built on 20 years of experience working with small businesses; to grow their sales and save time in the process. All in an environment with others who are passionate about driving success through collaboration, energy and fun.See how your unique perspectives and experiences contribute to achieving those goals ---SEO ManagerThe RoleAre you someone with high degree of intellectual curiosity, never settling for the status quo, and always eager to solve the next problem.The Growth Marketing team is seeking an experienced and results-driven Search Engine Optimization professional who will be responsible for developing and implementing SEO strategies and best practices to grow website traffic, new leads, and customers to Keap. In this role, the SEO manager plays a strategic role in influencing the direction of our content marketing, social media, and paid media programs. Keap has been on a strong trajectory in driving organic visibility and is looking for a superstar to elevate us even further.The Work

• Observe performance trends on a daily basis to understand organic search performance across Keap's web properties.
• Identify areas of growth in key pillars of SEO, including technical, on and off-page SEO.
• Help shape content marketing strategy with keyword-based research and recommendations.
• Run SEO test & learn program to evaluate new approaches to improve page rank.
• Stay up to date with recent trends in SEO to continually gain a competitive edge.
• Perform granular traffic and conversion analyses across the website to gain insight into keyword and landing page performance.
• Competitive benchmarking to understand the strengths and weaknesses of Keap's current strategy.
• Optimize internal linking structures to maximize rankings across our keyword targets.
• Collaborate with Content Marketing and Organic Social team to grow overall content distribution velocity and effectiveness.
• Share performance updates across the Marketing team regularly.Qualifications
  • Passionate search marketer who is quantitative, pragmatic, and methodical and loves to stay ahead of the SEO trends.
  • 3+ years of agency or in-house SEO work experience, specific B2B/SaaS experience is preferred.
  • A high degree of intellectual curiosity, never settling for the status quo, and always eager to solve the next problem.
  • Demonstrated experience in analytical ability, including strong skills with Excel/Google Sheets
  • Proven experience with technical SEO, especially analysis and experimentation with on-page factors.
  • Excellent interpersonal and communication skills with a history of successful partnerships with cross-functional stakeholders.
  • Experience with Google Analytics and SEO Tools & Platforms such as Google Search Console, SEMRush, etc
  • BA/BS in Marketing or a related Quantitative field
  • Small business experience and general understanding of Drupal, HTML, and CSS are a plus!Our Keapers bring the hustle, grit and passion to everything they do; all while doing it from the place they work best. Through our 7 core values, you will be expected to:
    • Listen to, care for, and serve the diverse people central to our purpose (We Genuinely Care)
    • Have a forever curious, learn-it-all mindset and value learning over knowledge (We Learn Always)
    • Face challenges with grit and optimism to achieve your goals (We Own It)
    • Build trust through transparency and open, authentic communication (We Build Trust)
    • Work with humility and gratitude to work collaboratively (We Check Ego)
    • Believe in people and champion their dreams (We Dream Big) *as well as your own
    • Work as one team, unified in our Purpose and Mission (We Win Together)We celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.Keap's corporate office is located at 1260 South Spectrum Blvd. Chandler AZ 85286.

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