Segment Marketing Manager

Company: Air Products
Location: Chandler
Posted on: November 26, 2022

Job Description:

Job Description and QualificationsAir Products and Chemicals, Inc. (NYSE:APD), a Fortune 500 manufacturer of industrial gases, has an immediate opportunity for a Segment Marketing Manager. This role will ideally be based at our global headquarters in Allentown, PA, but considerations can be made to have this role based out of a regional Air Products office or from a US-based home office.The Segment Marketing Manager will develop growth strategies for select end markets and drive the execution of marketing and commercial activities supported by go-to market plans that establish a competitive edge and drive profitable growth of our business units across products (gases, equipment, services) and supply modes. This position will primarily focus on the Foods, Medical, and Distributor market segments with additional support for ad hoc business needs.Combining external industry research and analysis with your understanding of the applications for gases and knowledge of our products and offerings in these segments, you will partner with Sales Managers, Commercial Applications Engineers, and Technology Leads to develop and position a portfolio of differentiated offerings. You will guide the execution of tactical plans (product launches, lead generations, awareness programs among others) to reach prospective or existing customers with compelling messages, unique offers, and overall storytelling of Air Products capabilities and value as a solutions provider. Successful segment management also includes customer and price segmentation analysis, campaign performance reviews, and reporting key metrics to leadership. You will also support the business with insight on market dynamics, new applications, emerging growth areas, competitor intelligence, and project viability for capital investment.Primary ResponsibilitiesInitiates, champions, and leads to completion strategic planning for new and emerging segments, as well as finding and exploiting competitive strengths in existing segments, ensuring superior results in the form of new business signings and renewals across all gas products and supply modesApplies market and competitive intelligence, customer insight, industrial gas trend analysis and scenario modeling to lead analytical efforts that provide insight and focus in support of business objectives, including industry structure analysis, customer or price segmentation, fit vs. attractiveness modeling, viability analysis, trends/drivers/leading indicators, forecasts, financial models, and risk/economic viabilityGuides market/customer-centric new product development through the stage gate process; assessing the commercial viability of new offerings, establishing the value proposition, creating the launch strategy, and enabling the sales organization through training and opportunity pipeline developmentDrives impactful entry and sustainable positioning with engaging content, compelling messages, and consistent presence across a variety of campaigns, events, lead generations, and channels (i.e., direct mail, media advertising, digital/social platforms, webinars, trade shows, case study publications, etc.), leading execution, being responsible for the results, and consistently evaluating alignment to business needsLeads external industry engagement by identifying and partnering with industry associations, trade shows and conferences for opportunities to promote our capabilities, present technical papers, and networkPrioritizes and adapts the focus areas within a segment through regular performance analysis, external trend and risk monitoring and pricing or customer segmentation modelingThe ideal candidate thrives on variety, is energized by business growth and innovation, has a customer-centric attitude, seeks to by a storyteller by balancing technical analysis and creativity, and is looking to learn every day. This position has broad exposure to a variety of functions in the organization, creating a strong foundation for future career development.QualificationsA Bachelor's degree in business, marketing, engineering, or technical field; MBA desiredFunctional experience in marketing, strategic planning, business management, finance, or related commercial experiencePassion for working and winning as a team - willing to take initiative and work proactively across the organization to solve challenges in new and interesting waysStrong creativity and analytical skills - validated capability in data management and presentation with a good intuition for businessAbility to influence internal & external organizations using effective interpersonal, written, and verbal communication skillsAdept at multi-tasking and maintaining a positive attitude while working under pressure or in a changing environmentStrong sense of personal integrity - instilling trust in others and maintaining confidentialityAbility to travel between 20-25% for trade shows, marketing events and corporate meetingsWorking here you will discover: Rewards for your achievements and respect as a valued member of the team. Challenging and exciting work that makes a difference. A collaborative environment where you are encouraged to build lasting relationships. Broad opportunities for growth and development in a global company. Colleagues who are caring and driven to win!At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter. To learn more, visit About Air Products.We offer a comprehensive benefits package including paid holidays and vacation, affordable medical, dental, life insurance and retirement plans. You will be eligible for benefits and also be 100% vested in your retirement benefits on your first day of employment!Air Products thanks all applicants in advance for their interest; however, only those applicants who are being considered for an interview, or are currently employed by Air Products, will be contacted.We are an Equal Opportunity Employer (U.S.) You will receive consideration for employment without regard to race, color, religion, national origin, age, citizenship, gender, marital status, pregnancy, sexual orientation, gender identity and expression, disability, or veteran status.Req No.39655BREmployment StatusFull TimeOrganizationGlobal Industrial GasesBusiness Sector / DivisionIndustrial Gases AmericasRegionNorth AmericaCountryUnited States

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