Senior Manager - Customer Insights

Company: Verizon
Location: Chandler
Posted on: November 17, 2023

Job Description:

When you join VerizonVerizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.What you'll be doing...

• Will partner with the BI and the strategy team and lead the successful implementation of marketing campaigns by creating effective customer segmentation based on the eligibility criteria and the entire portfolio of the existing campaigns.
• Will lead the creation of NBA strategy for inbound and outbound campaigns to drive one to one, personalized and contextual marketing.
• Will be a key person to strategize the integration of inbound channels - Web, App, Agent, IVR etc and presenting the offers through these channels.
• Will proactively look through data and analytics to identify areas of optimization and build, own and execute on an analytic roadmap - setting up experiments, A/B testing, validating hypothesis.
• Will lead the creation of campaign measurement framework in partnership with the BI reporting and the PEGA development team and lead the interpretation of the campaign results from the report.
• Wil lead, mentor and delegate to an analytics team of 3+ members.You'll need to have:
  • Bachelor's degree or 8 or more years of work experience.
  • Minimum 6 years of experience in advanced analytics or data science.
  • Proven experience in CRM Decisioning Tools and Campaign Management software.
  • Previous experience to lead an analytical team.
  • Willingness to travel up to approximately 25%.Even better if you have one or more of the following:
    • Master's degree plus 6 years of relevant work experience.
    • Experience building dashboard and managing data using reporting tools such as Tableau, ThoughtSpot.
    • Ability to think and act independently while maintaining an end-to-end perspective for implementations of leadership decisions.
    • Experience working in an agile team structure.
    • Excellent skills at communicating complex topics to multifaceted audience - ability to explain complicated analytical and technical concepts in an understandable manner.
    • History of supporting operational teams and working in a fast-paced environment.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.Where you'll be workingIn this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.Scheduled Weekly Hours40Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.
      
      
      
      
      
      
      
      
      
      
      

Keywords: Verizon, Chandler , Senior Manager - Customer Insights, Executive , Chandler, Arizona