Lifestyle & Luxury Marketing Manager
Company: Kimpton Miralina Resort
Location: Paradise Valley
Posted on: April 3, 2026
|
|
|
Job Description:
Compensation Type: Yearly Highgate Hotels: Highgate is a leading
real estate investment and hospitality management company with over
$15 billion of assets under management and a global portfolio of
more than 400 hotels spanning North America, Europe, the Caribbean,
and Latin America. With a 30-year track record as an innovator in
the hospitality industry, this forward-thinking company provides
expert guidance through all stages of the property cycle, from
planning and development through recapitalization or disposition.
Highgate continues to demonstrate success in developing a diverse
portfolio of bespoke lifestyle hotel brands, legacy brands, and
independent hotels and resorts, featuring contemporary programming
and digital acumen. The company utilizes industry-leading revenue
management tools that efficiently identify and predict evolving
market dynamics to drive outperformance and maximize asset value.
With an executive team of seasoned hospitality leaders and
corporate offices worldwide, Highgate is a trusted partner for top
ownership groups and major hotel brands. www.highgate.com Location:
An authentic Arizona experience awaits at the Kimpton Miralina
Resort , where 40 lush acres and 50,000 square feet of flexible
event space provide a perfect, palm-lined retreat for family
getaways, business meetings and milestone celebrations. Five pools,
a full-service salon and day spa, and nearby championship golf set
the stage for memorable experiences framed by elegant Spanish
Mission-inspired architecture, fragrant gardens filled with desert
flowers, and stunning views of Camelback and Mummy Mountain.
Overview: The Lifestyle & Luxury Marketing Manager is responsible
for creating and maintaining marketing strategies to meet
objectives and enhance the image of the hotel. They will evaluate
customer feedback, market conditions, and competitor information,
to implement marketing strategies. The Marketing Manager will help
coordinate and execute all marketing, advertising, promotional
activities and social media campaigns Responsibilities: Integrated
Marketing Strategy & Brand Positioning Manage omnichannel campaigns
integrating digital, social, PR, content, and partnerships to drive
brand visibility and guest engagement. Craft compelling brand
narratives and content strategies aligned with luxury positioning.
Partner with hotel teams to develop localized initiatives that
support revenue growth and differentiation. Develop and execute
go-to-market strategies for new property builds, openings, and
brand transitions, ensuring cohesive brand integration and market
entry success.? Foster strong relationships with property teams and
owners, collaborating closely to align marketing strategies with
ownership goals and expectations and providing regular campaign
performance and ROI updates. Performance & Digital Marketing Manage
SEO, paid media, CRM, and email strategies to improve acquisition
and retention. Use guest segmentation and performance insights to
optimize marketing ROI. Drive lifecycle marketing efforts that
increase direct bookings and guest lifetime value.? Social Media,
Influencer, & PR Manage social media strategy and content
development to build brand community. Manage influencer
collaborations to amplify brand messaging. Work closely with PR
teams on earned media, thought leadership, and editorial
storytelling.? Strategic Partnerships & Experiential Marketing
Cultivate brand partnerships that enhance guest experience and
hotel positioning. Curate activations and pop-ups that tap into
cultural trends and lifestyle moments. Partner with F&B,
programming, and creative teams to build brand-led destination
drivers.? Marketing Operations & Budget Management Manage marketing
budgets, planning, and resource allocation. Build marketing
playbooks and standard operating procedures to support
cross-functional alignment for campaign management. Conduct
post-campaign analysis and performance reporting to optimize future
strategies.? Perform other duties as asigned by management.
Qualifications: At least 1 to 3 years’ experience in Marketing and
Communications (hospitality industry experience essential)
Demonstrated ability to develop and implement successful marketing
strategies for individual hotels, including ROI / KPI metrics
Strong presentation and communications skills, proficiency with
programs such as, Photoshop, Adobe Illustrator, Premiere, After
Affects, etc. Demonstrated ability to develop and maintain
relationships with external and internal contacts (i.e. General
Manager, Director of Sales and Director of Revenue Leaders,
Regional Team, Media Representatives, Public Relations firms)
Strong Creative Mind Ability to organize exclusive events to the
Knowledge of social media marketing and content creation in
programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
Ability to deliver strong print and collateral marketing materials
Ability to work proficiently quickly in a high-pressure & fast
paced environmen Exceptional with details and follow up Maintain a
warm and friendly demeanor at all times. Must be able to
effectively communicate both verbally and written, with all level
of employees and guests in an attentive, friendly, courteous and
service oriented manner. Must be able to multitask and prioritize
departmental functions to meet deadlines. Maintain regular
attendance in compliance with Highgate Hotel Standards, as required
by scheduling, which will vary according to the needs of the hotel.
Maintain high standards of personal appearance and grooming. Comply
with Highgate Hotel Standards and regulations to encourage safe and
efficient hotel operations. Maximize efforts towards productivity,
identify problem areas and assist in implementing solutions. Must
be effective in handling problems, including anticipating,
preventing, identifying and solving problems as necessary. Must be
able to understand and evaluate complex information, data, etc.
from various sources to meet appropriate objectives. Must be able
to maintain confidentiality of information. Perform other duties as
requested by management.
Keywords: Kimpton Miralina Resort, Chandler , Lifestyle & Luxury Marketing Manager, Hospitality & Tourism , Paradise Valley, Arizona