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Director, Product Marketing Supplemental and Intervention

Company: The ABA Rule of Law Initiative
Location: Chandler
Posted on: September 12, 2020

Job Description:

Director, Product Marketing Supplemental and Intervention 15 E Midland Ave, Paramus, NJ 07652, USA; 3075 W Ray Rd, Chandler, AZ 85226, USA; 3100 Sanders Rd, Northbrook, IL 60062, USA; 501 Boylston St, Boston, MA 02116, USA Req #104

Wednesday, August 12, 2020

Summary

Savvas Learning is in the process of expanding the Supplemental and Intervention portfolio to better support the broad needs of our customers. The Director of Marketing will manage, develop and implement innovative marketing programs to drive awareness, adoption, and engagement objectives. Early on in this business expansion the Director will need to execute a diverse set of strategies and tactics associated with both driving new business and renewals for both supplemental and intervention.

As a strong storyteller, you’ll need to develop brand and product narratives that resonate with our customers; including product naming, positioning and messaging. You will be a highly visible contributor and leader who collaborates with product, sales, and services teams to create a market-leading go-to-market strategy for multiple products in the portfolio.The Director will need to guide an aggressive set of new product launches in partnership with the cross-functional team. This will be a fast moving role with an understanding and proven track record in campaign marketing, content marketing, digital advertising, and multi-channel demand generation campaigns. The Director will be capable of presenting to school districts and working directing with teachers and district leadership during the selling process.

Required Knowledge and Experience

Bachelor’s degree in related field required

7-10 years product marketing experience working in B2B marketing or EdTech marketing with a focus on SAAS-based products

Experience in Education and/or Mathematics or Literacy instructional software market is a plus

Experience with digital marketing including ownership of social, search, and advertisement (both paid and organic) tactics

Experience identifying opportunities for growth and retention. This includes but is not limited to lead generation, engagement, onboarding, upsell, and re-engagement strategies

Ability to, if necessary, conceive, write and finalize messaging and campaigns when resources are limited

Strong track record of working on cross-functional teams required.

Demonstrated ability to effectively manage projects required.

Strong verbal and written communication skills required; ability to present to large audiences live and virtually

Strategic thinker who is able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values

Good time management skills and organizational skills required

Savvas is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

15 E Midland Ave, Paramus, NJ 07652, USA

3075 W Ray Rd, Chandler, AZ 85226, USA

Keywords: The ABA Rule of Law Initiative, Chandler , Director, Product Marketing Supplemental and Intervention, Other , Chandler, Arizona

Click here to apply!

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